Shopify

Edward Jones – Reward Trip Gifting Sites

A set of reward-trip gifting sites for Edward Jones' top performers. I built a reusable Shopify template, customized for each trip, that restricted access to the assigned attendees and gave them an effortless way to claim their free gifts. It runs on Shopify metafields and JSON.

Shopify Liquid Shopify Metafields JSON JavaScript HTML CSS

A set of reward-trip gifting sites for Edward Jones’ top performers, built on one reusable Shopify template that gated access to each trip’s attendees and let them claim their free gifts through a clean, effortless experience.

Edward Jones recognizes its top performers with reward trips around the world, and every trip comes with its own set of branded gifts like sunglasses, hats, bags, and more. Each trip needed its own dedicated site where the people on that trip could choose and claim their gifts, and it all had to be repeatable across many different trips without rebuilding from scratch every time.

📷 Screenshot placeholder, trip landing / gift claim site
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The Problem

There wasn’t one trip, there were many, each with a different destination, a different guest list, and a different set of gifts. The business needed a way to launch a new site for each trip quickly, make sure only the people assigned to that trip could get in, and give every attendee a simple way to pick out their gifts for free. Doing that by hand for each trip would have been slow and error-prone.

The Solution

I built a reusable site template that could be reproduced for each new trip and then tailored to that trip’s own design. Underneath, Shopify metafields and JSON drove both eligibility and gifting, defining who was allowed on a given trip and which gifts were available to them, so each new site was data-driven rather than hand-coded. On the front end, the whole experience was designed around making gift selection as easy and pleasant as possible.

What I Built

A reusable trip-site template. A base build that could be spun up for each new trip and then customized to match each trip’s specific design direction.
Access control. Each site was restricted so that only the attendees assigned to that trip could access it. Anyone not on the list couldn’t get in.
Free gift selection. Attendees chose their gifts (sunglasses, hats, bags, and more) at no cost, in a flow built to be as simple as possible.
A metafields + JSON system. Used Shopify metafields and JSON to model the eligible attendees and each trip’s gift options, keeping the whole setup data-driven and reproducible from one trip to the next.
Polished UI and UX. A clean, intuitive interface that made browsing and picking gifts quick and effortless across devices.

📷 Screenshot placeholder, gift selection interface
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Tools & Tech

Platform. Shopify, with theme sections built in Liquid.
Data. Shopify metafields and JSON to drive eligibility and gift options.
Front end. HTML, CSS, and JavaScript, focused on a smooth selection experience.

My Role

I designed and built the sites and the system behind them, the reusable template, the access control that kept each trip’s site limited to its attendees, the metafields-and-JSON data model, and the gift-selection experience that made claiming gifts effortless for every guest.

Highlight

One template, many trips

The core of this project was making something repeatable. Instead of hand-building a separate site for every trip, I built one reusable template driven by Shopify metafields and JSON. The data defined who was eligible for a given trip and which gifts they could claim, so a new site could be stood up and populated without rebuilding the logic each time.

That same data layer powered the access control, keeping each trip's site limited to the right people, and fed the gift-selection UI. Even though each trip ended up needing its own design changes, the underlying system stayed consistent, and the guest experience stayed simple. Guests signed in, browsed their gifts, and claimed them.