For Hanwha Vision America, I led the redesign and redevelopment of the homepage with a focus on performance, flexibility, and long-term content control. The objective was to modernize the visual experience while giving the internal team a powerful but simple system to manage content without compromising design integrity.
The homepage was rebuilt using a modular layout system powered by Advanced Custom Fields (ACF). Instead of hardcoded sections or rigid templates, I created custom, reusable content blocks that allow the client to update headlines, imagery, CTAs, featured products, and promotional sections directly from the WordPress dashboard. Each section was structured with predefined layout rules and styling constraints to ensure visual consistency across the site.
The goal was to eliminate the need for the client to think about spacing, padding, typography, or alignment. All styling decisions were handled at the development level, so their workflow is focused entirely on content. They can add or rearrange sections, swap images, and update messaging without ever touching CSS or worrying about breaking the design.
