Tingley Rubber, a leading manufacturer of protective workwear and rubber footwear, needed a stronger and more content-rich presence on their Shopify storefront. Working as part of the agency team, the focus was on growing the site’s depth and improving the experience for both customers and the internal team managing content day-to-day.
A significant portion of the work involved building out new pages across the site — from product-focused landing pages to informational content — each constructed using the Shopify CLI to develop custom sections. This approach gave the client’s team full flexibility to edit and update content directly through the Shopify backend without touching any code, making the site far more maintainable going forward.
The homepage received targeted improvements, including the integration of a new hero image module, giving the brand a more polished and visually compelling first impression. Alongside the site work, a series of HTML emails were developed to support ongoing marketing campaigns, built to render consistently across major email clients while staying aligned with Tingley’s brand standards.
