PROJECTS
For this project, I had the opportunity to design and develop a custom WordPress website for Eberhart's Embroidery, a business specializing in personalized embroidery products. The primary goal was to create an engaging, user-friendly platform that highlights the client’s work and attracts potential customers.
I built the website entirely from scratch, starting with a blank canvas in WordPress. This process involved:
I built the website entirely from scratch, starting with a blank canvas in WordPress. This process involved:
Custom Design
I crafted a visually appealing and intuitive layout tailored to Eberhart’s brand identity. Every design element was carefully chosen to reflect the craftsmanship and quality of the client’s products while ensuring seamless navigation for users.
Product Showcasing
I implemented a gallery feature and dynamic product pages to prominently display Eberhart’s embroidery work. These pages were designed to captivate visitors and encourage inquiries or purchases.
User Experience
From the sitemap to call-to-action placements, I ensured the website provides a smooth, enjoyable browsing experience. The design is responsive, offering optimal functionality across all devices.
For HH Family, I led a comprehensive redesign of their website, refreshing the home page, support page, news page, interior pages, and locations pages to enhance usability and visual appeal. I focused on delivering a modern, user-centric design while ensuring functionality aligned with the client's goals.
Key achievements in this project include:
Key achievements in this project include:
Comprehensive Website Redesign
Redesigned key sections of the HH Family website, including the home page, support page, news page, interior pages, and location pages, with a focus on creating a visually appealing, user-friendly experience that reflects the brand's missions.
Custom Zip Code Finder Widget
Developed a custom widget using Google's Geolocation API to provide users with a zip code search tool that directs them to the nearest clinic location page, improving site navigation and user accessibility.
SEO Strategy Implementation
Executed a multi-stage SEO content strategy that optimized the website for search engines, resulting in improved Google rankings, increased site traffic, and measureable business growth.
For SikkSounds, a company that sells downlaodable music packs, I focused on enhancing the website's functionality, speed, and user experience while preparing it for future growth. The project involved redesigning key pages, addressing performance issues, and implementing features to drive user engagement and sales.
Highlights of this project include:
Highlights of this project include:
Subscription Service Development
Created a subscription service offering tiered plans that allow users to access sample packs based on their subscription level,. Utilizing plugins like Mailchimp and Download Monitor, I built a system that accommodates varying users needs, with higher tier plans offering more packs per month, which get delivering directly to the user's account. (The subscription service is ready for launch but has not yet been activated)
Website Optimization and Redesign
Redesigned and added product pages, revamped the shop page, and addressed backend performance issues that were causing extremely slow load times on both the front and back end of the site. These improvements significantly enhanced efficiency and ensured faster load times on both the front and back ends.
Search Engine Optimization (SEO) Enhancements
Applied strategic SEO improvements to boost search engine ranking, driving increased visibility and traffic to the site while laying the groundwork for sustainable growth.
Collaborated with a team to develop a feature rich eCommerce website for Speaker Exchange, a company specializing in professional speaker parts, repair and service. This project focused on scalability, functionality, and performance.
Product Management
Implemented WooCommerce to manage over 3,000 products, incorporating advanced filter and sort functionality for seamless browsing.
Front-End Development
Designed and styled the site with a modern and clean aesthetic to enhance user experience and align with the brand's identity.
SEO Optimization
Deployed targeted SEO strategies throughout the site to increase search engine visibility and drive traffic.
Developed a completely new website for the franchise of Jefferson Locksmith, focusing on creating a modern, professional online presence tailored to the local market.
Website Development
Built the site from the ground up, incorporating features and functionality to meet the needs of the franchise location. Also developed it in the simplest way possible where if the client wanted to open another franchise store, they could use the template and theme and set up a new site with minimal help from a developer.
Custom Styles
Designed and implemented unique styles to establish a professional and cohesive brand identity for the franchise.
SEO Implementation
Applied targeted SEO strategies to enhance local search visibility and drive organic traffic to the website.
